Edoardo Miroglio Wine Cellar was established in 2002 in the region of Elenovo village. Grape-growing and wine-making have been traditional for the region ever since Thracian times.

In 2002 Edoardo Miroglio, a well known Italian producer of textile products and wines, discovered in the Thracian region of Bulgaria the perfect soil and climatic conditions for production of quality wines. After elaborate analysis and soil tests in the micro-region of Elenovo village, he found that thevterroir of Elenovo is unique to Bulgaria and is equally good for cultivating both red and white grape varieties.

Midalidare is recognized as one of the most respected Bulgarian wine producers. Their mission is to create the highest quality estate grown wines, combining nature's gifts with dedicated work. Customer satisfaction and a unique portfolio are top priorities for the company, driven by a 10-year passion for winemaking.

Midalidare's history is one of continuous growth and innovation across winemaking, tourism, agriculture and aquaculture. The company strives to constantly improve and optimize its processes, by testing new practices and technologies, investing in varietal diversity and enhancing quality.